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Stock Code:1929.HK
A Hong Kong Main Board Listed Company

CHOW TAI FOOK JEWELLERY
CHINESE ARTISTRY, GLOBAL LEGACY

Chow Tai Fook Jewellery is the leading Chinese jeweller and a globally recognised icon of artistry and culture. Grounded in a heritage of uncompromising quality and craftsmanship since 1929, we have tirelessly honed our craft to deliver the most exquisite jewellery to generations of customers. 

 

 Our bold vision is to be the world's leading jewellery brand that is a trusted lifetime partner for every generation. As the benchmark for Chinese design, we bring the beauty legacy and intrigue of our homeland to global markets through collections that celebrate our rich cultural legacy. Guided by values of collaboration, integrity, open mind, accountability and passion, we are setting the standard for the industry. 

 

 As part of our transition to higher-value growth, we are focused on enhancing earnings quality and customer experience and grow returns to equity and capital to deliver long-term sustainable stakeholder value. This commitment to sustainability extends beyond financial performance, as we strive to create a positive impact on the environment and communities we serve, ensuring long-term value creation for all stakeholders.

FIVE STRATEGIC PRIORITIES

To strengthen our competitiveness, enhance the quality of our earnings and drive long-term value creation for stakeholders 

<p>Brand Transformation</p>

Brand Transformation

Elevating our brand positioning to attract new and younger customers 

<p>Product Optimisation</p>

Product Optimisation

Optimising our product portfolio while reducing inventory levels and turnover days

<p>Accelerated Digitalisation</p>

Accelerated Digitalisation

Building a data-driven culture, accelerating the use of digital technology and data analysis to support the business

<p>Operational Efficiency</p>

Operational Efficiency

Enhancing operational efficiency to optimise competitiveness and effectiveness

<p>Talent Cultivation</p>

Talent Cultivation

Nurturing a people-first workplace culture and strengthening talent development

These strategic priorities will enable the Group to strengthen our competitiveness and enhance our earnings quality in the medium-term
Strengthening Competitiveness
  • Investing strategically in brand and retail network to deepen the reach with existing and new generations of customers  
  • Elevating competitive positioning and enhancing customer engagement 
  • Sharpening product competitiveness and differentiation through innovation and targeted product development to meet evolving customer needs and preferences
Strengthening Competitiveness
Enhancing Earnings Quality 
  • Executing optimised pricing and operational efficiency to sustain profitability resilience 
  • Driving higher-value growth through enhanced store productivity and customer experience 
  • Optimising product portfolio to focus on core assortments and signature collections 
Enhancing Earnings Quality 
Delivering Sustainable Value 
  • Investing in technology and innovation to improve operations and customer experience 
  • Targeting capital allocation to maximise efficiency and investment returns 
Delivering Sustainable Value