We strive to preserve and cultivate Chinese culture and heritage. As part of the commitment, we partner with premier cultural institutions, including the Palace Museum in Beijing, the Hong Kong Palace Museum, and the Art Museum of The Chinese University of Hong Kong, to broaden global appreciation of Chinese jewellery artistry.

We believe that investing in future talent is essential to the sustainable growth of our industry. We will establish an international platform dedicated to cultivate an appreciation of Chinese culture and craftsmanship, fostering talent development and encouraging industry innovation. Through scholarships, internships and incubation platforms, we support aspiring designers and craftsmen to grow and realise their potential. Our experienced artisans serve as mentors, passing on their knowledge, skills, and passion, ensuring that the artistry and techniques of Chinese jewellery craftsmanship continue to thrive.

The well-being of our employees and their families, those in our supply chain and in the communities we touch is integral to our purpose. We support family-friendly initiatives and community programmes that promote family values, strengthen intergenerational bonds, and foster a sense of belonging. Human rights are a cornerstone of our operations, and we are dedicated to upholding these values across our entire value chain. By collaborating closely with our suppliers, we set and uphold rigorous standards to protect human rights, ensuring dignity and respect for everyone involved in the creation of our jewellery.

Through these efforts, we aim to foster a legacy of positive social impact, uplifting individuals and communities and strengthening the foundations of our industry for generations to come.