OUR PURPOSE
Shaping Our Future Sustainably and Responsibly
As we approach our centennial celebration, Chow Tai Fook Jewellery embarks on a transformative journey, redefining the essence of sustainable jewellery. Our purpose extends beyond crafting exquisite pieces. We are dedicated to leading the transformation of the jewellery industry to shape a sustainable future for all, while continuing to uphold the trust placed in us by generations.
Mr. Cheng Chi-Heng, Conroy and Ms. Cheng Chi-Man, Sonia
Vice-chairmen
Chow Tai Fook Jewellery seeks to lead a transformation of the jewellery industry to shape a sustainable future for all.
OUR STRATEGY
Chow Tai Fook Jewellery will lead by example in shaping a sustainable transformation of the jewellery industry, pioneering new industry practices while preserving and cultivating an appreciation of Chinese culture.
Our strategy, CTF Jewellery Sustainability 2049, sets forth a bold blueprint for pioneering new techniques and practices that empower us to embed sustainability into every facet of our operations and product offerings. Focused on three core pillars – Environment, People and Industry – Sustainability 2049 positions us to lead by example in sustainable transformation.
ENVIRONMENT
CONSERVE · PRESERVE
Our commitment to the environment is rooted in a deep respect for nature and a responsibility to protect its resources. Through conserving natural resources, preserving natural ecosystems and safeguarding biodiversity, we strive to ensure every piece of jewellery we create has a lasting, positive impact on both people and the planet.
PEOPLE
CULTIVATE · COLLABORATE
At the heart of our commitment to people is a vision of building connection, understanding, and solidarity through the appreciation of Chinese culture. Collaborating with communities, education and cultural institutions and charities worldwide, we celebrate and share the rich heritage of Chinese culture and jewellery craftsmanship with diverse audiences, while nurturing, inspiring and empowering the designers and artisans of tomorrow.
INDUSTRY
INNOVATE · ADVOCATE
Rooted in a legacy of craftsmanship and responsibility, our commitment to industry stewardship reflects our vision of a jewellery sector that exemplifies responsible growth and environmental care. As Chow Tai Fook Jewellery approaches a century of heritage, we are dedicated to setting new standards that lead the industry towards a more sustainable and inclusive future.
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